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Off-Market property sales
is paramount for many of our clients

Off-Market property sales, for clients where discretion is a must and the only option, when a completely different, yet strategic approach to selling their property is required.

There are many reasons why some of our clients choose this route .

Sell property discretely

Over past 18 months, the most motivated buyers for homes in the most desired locations have literally been outbidding each other. Many buyers won’t even get the chance to view them as properties are being sold even before they hit the market.

Selling a home away from the glare of impersonal property portals is becoming the preferred choice. In the first quarter of 2021, 37,000 homes were sold off-market, up from almost 21,000 over the same period in 2019. In fact, there were more off-market sales recorded in Q1 2021 than in any quarter since 2007.

Sell property discretely

Over past 18 months, the most motivated buyers for homes in the most desired locations have literally been outbidding each other. Many buyers won’t even get the chance to view them as properties are being sold even before they hit the market.

Selling a home away from the glare of impersonal property portals is becoming the preferred choice. In the first quarter of 2021, 37,000 homes were sold off-market, up from almost 21,000 over the same period in 2019. In fact, there were more off-market sales recorded in Q1 2021 than in any quarter since 2007.

Off-Market Property Sales

An off-market property sale, is when the property is not marketed publicly. Selling off-market has been the preferred route for people who wish to sell out of the glare.

Sellers of luxury and unique homes go off-market for many personal reasons. Whether to protect their privacy and security, or to retain some anonymity throughout the process.

Selling off-market, can be a great way to test the market, by initially starting at a more ‘ambitious’ price to see if buyers bite.

In contrast, normal property sales, use the publicly open market portals such as Rightmove or Zoopla for example, which, of course show the property’s images and the street address of the property. As well as date the property was loaded up along with the original asking price, which can be sometimes used against a seller at the point of offer.

Naturally, off-market we can gauge interest and if the property does not sell straightaway or the seller needs to reduce the price, then at least a seller would not have been exposed on the market, becoming old news.

Off-Market Property Sales

An off-market property sale, is when the property is not marketed publicly. Selling off-market has been the preferred route for people who wish to sell out of the glare.

Sellers of luxury and unique homes go off-market for many personal reasons. Whether to protect their privacy and security, or to retain some anonymity throughout the process.

Selling off-market, can be a great way to test the market, by initially starting at a more ‘ambitious’ price to see if buyers bite.

In contrast, normal property sales, use the publicly open market portals such as Rightmove or Zoopla for example, which, of course show the property’s images and the street address of the property. As well as date the property was loaded up along with the original asking price, which can be sometimes used against a seller at the point of offer.

Naturally, off-market we can gauge interest and if the property does not sell straightaway or the seller needs to reduce the price, then at least a seller would not have been exposed on the market, becoming old news.

Less is More

When someone sells off-market, there is way of the public knowing how long it has been on the market. If it doesn’t sell off-market in a target time, the owner can move on to open market – with potential buyers none the wiser and appear as a fresh listing.

With demand so high, homeowners of desirable homes are finding they don’t need to be exposed to the open market and may even get a better price this way, because purchasers may even pay a premium because of the exclusivity they are offered.

Covid may have created a wealth divide, which we are seeing played out in the property market. Sales are being driven by a few determinable factors, particularly properties with large terraces and gardens are really fetching a premium, and often we have had best and final offer scenarios.
The other advantages to selling off-market, is the process becomes streamlined due to a the smaller number of people involved. Selling off-market means working with focused, well-funded, qualified buyers who are generally cash buyers, with their finances in place. The process is far more streamlined and inadvertently less stressful.

Interestingly analysis shows 31% of off-market sellers achieved over the asking price — compared with an overall average of 25%

If you would like a private consultancy, we would be delighted to have an informal conversation with you.

Less is More

When someone sells off-market, there is way of the public knowing how long it has been on the market. If it doesn’t sell off-market in a target time, the owner can move on to open market – with potential buyers none the wiser and appear as a fresh listing.

With demand so high, homeowners of desirable homes are finding they don’t need to be exposed to the open market and may even get a better price this way, because purchasers may even pay a premium because of the exclusivity they are offered.

Covid may have created a wealth divide, which we are seeing played out in the property market. Sales are being driven by a few determinable factors, particularly properties with large terraces and gardens are really fetching a premium, and often we have had best and final offer scenarios.
The other advantages to selling off-market, is the process becomes streamlined due to a the smaller number of people involved. Selling off-market means working with focused, well-funded, qualified buyers who are generally cash buyers, with their finances in place. The process is far more streamlined and inadvertently less stressful.

Interestingly analysis shows 31% of off-market sellers achieved over the asking price — compared with an overall average of 25%

If you would like a private consultancy, we would be delighted to have an informal conversation with you.