How to Value Penthouse Terraces

Whether they’re considering a penthouse on the Thames, a Shoreditch Loft penthouse or a city skyscraper penthouse, useable outdoor space, likely tops the list of amenities that penthouse buyers are looking for! 

So, how do you put a value on outdoor space?  This is a question often asked and requires a bit deeper analysis. 

Covid has seen the demand for property with outside space skyrocket, the home counties have been recording record sales. The same can be said for some of the best city penthouses. Outdoor space has become the must have and for the right space, the value can vary considerably. 

Naturally there is a relationship between indoor and outdoor space, what that relationship is depends ultimately on the quality of the overall property, and then on the utility and usability of the space and the specific amenities related to it. 

Recently Space Station sold a penthouse in Shoreditch, the owners had spared no expense on its interior and features included, Boffi kitchen, sliding privacy screens covered with Ralph Lauren fabric, Sonos and air-conditioning. This coupled with a 1200 sq. ft terrace and garage parking, saw us find a cash buyer inside 4 weeks and achieving a record price for the building. 

When considering buying or selling a penthouse there are many variables to consider, however we will attempt to break down a few to consider – 

Ideally the terrace should lead from the main entertainment area, with there being a cohesive connection from indoor to outdoor living area. 

1000 sq. ft could be a deep terrace complete with furniture and even a kitchen – or a shallow 2 ft deep wrap around, with the same square footage but different value, due to usability 

A terrace overlooking a park, river or garden square, may be more sought after, however, a skyscraper with far reaching views across the city maybe equally excite. 

Privacy adds majorly to desirability and saleability, and something not easily found  

Obstructions, such as a parapet wall that blocks the view from the terrace, would clearly be an issue and detract from the value. 

A view will most certainly raise the pulse and add to the wow factor, albeit this would not constitute it being terrace amenity, and should have been considered this in the £per Sqft valuation of the apartment. 

When there is only one penthouse in a development, it really adds value and prestige. 

Whilst their added value is determined by a number of factors – its size, location, orientation and the degree of privacy, agents indicate that outdoor space adds between a 10 and 30%  in some instances across the globe, they can contribute up to 50% of the internal value per sq. Ft 

The true value of a roof terrace is not just in the financial contribution it makes when the apartment is sold, it’s also in the experience it provides to the homeowner. It was the sunrise and stillness of the River Thames that blew us away, at our breath-taking penthouse in Wapping London. 

Let us know what makes your penthouse and terrace so special  

How is property valued?

Valuing your property is the single most important responsibility your agent has. The price on your property controls who looks at it, who decides to put in an offer, how smoothly the process goes, and how long you sit on the market for. Nothing is more vital. 

But like any craft worth learning, valuation is more of an art than a science. And that means you’ve got three categories of people out there: those who are truly good at it, those who are only good at looking like they’re good at it, and those who are downright abysmal and can’t hide it. 

The middle one is the most dangerous, by far. 

There’s so much more to valuing a property than picking a number out of the sky – but you wouldn’t know it based on some of the things I’ve seen. 

So, here’s how it works, how it shouldn’t, and what happens when you’re in the wrong hands… 

Valuation: no “magic formula” 

As fantastic as it would be, a magic “formula” or “cheat sheet” for valuing properties does not exist. 

There is no mystical calculator where you can plug in the barcode for a four-bed Georgian townhouse in so-and-so a postcode and it prints off a neat little price sticker. The person who invents it will never live to see a house they wouldn’t be able to buy cash in hand. 

It’s a complex balancing of inscrutable factors, which can only be accurately interpreted by an agent who’s well versed in the local culture, economic factors, property market (past and present), as well as human psychology. 

Your agent should already be familiar enough with your type of property and its neighbourhood to be able to put its unique selling points in context. First, he’ll check out the latest sold prices of properties similar to yours in your area to get a base number. 

Next comes the fancy math. How close are you to good schools, bus stops, train stations, commute to work, shops and amenities? Are the things to do around your area suitable for younger families (parks, soft play places) or older couples (dinners and theatre), and does your property suit this kind of customer? This is vital to working out because what might look like your home’s advantages to you (quiet, out of the way) might turn out to be buyer poison (they want exciting nightlife). 

Other factors at play include renovation and maintenance required. Presentation, clean & tidy and if a room needs repainting, you’re better off giving it a lick of a neutral colour to spruce it up before a potential buyer weighs up the pros and cons against their already stuffed to do list. 

If you’re weighing up the pros and cons of installing a new kitchen or bathroom, consider that you may not earn back the cost of your investment – but you may be paying for a quicker sale. Remember never assume, every buyer is different, but, if possible, it’s a good idea to take care of all major and minor structural work. Leaky windows, squeaky stairs and loose knobs are all Sunday jobs that fall by the wayside: if you do these before you start marketing, it may just be one less issue pre-offer! 

Valuing a property is a holistic process, and only when all these other factors have been thoroughly mulled over, we will then start discussing sq footage. Remember: areas and measurements help to understand area pricing but shouldn’t be the overriding and deciding factor.   

The ugly side 

Unfortunately, there may come a time when you encounter overvaluing, which is when an unscrupulous agent inflates the value of a property to put a smile on your face. It never ends well. 

They do it because they want to win you over. Plain and simple, they are lying. If you go elsewhere and receive a valuation from another agent, they look like the bad guys. And even if you can sense something is wrong, there’s always a little voice tugging at your sleeve and whispering, “Maybe, just maybe… I can get that much for it!” 

You won’t. Ever. And once you’re tied in, that’s it. Your house is doomed to languish on the heap, getting no viewings because buyers wince at the price, and every week that passes makes it look more like something’s wrong with it. Finally, after a few calls, your agent convinces you to agree to lower the price. You’re miserable at this point, so you tell him to hard sell to anyone who takes a passing fancy. Eventually a buyer comes on the scene, and tells you they’ll put in an offer, with a big old “if”. 

Suddenly, you’re running around making extra repairs and renovations, fixing things and negotiating contracts to the nth degree to secure this last chance at a desperate sale to the wrong person – all because your agent overvalued. 

How it should work – and does at Space Station 

A better scenario? Your agent is upfront with you, tells you their valuation and discusses how they arrived at the figure. An enthusiastic, motivated buyer is found, we negotiate mutually agreeable terms, the buyer puts in an offer, it’s a yes, shake hands and sign on the dotted line. 

That’s how it works at Space Station. 

We will always tell you straight what your home is worth, but more importantly we get to understand your key objectives and with you devise a marketing strategy. We won’t pull the wool over your eyes when it comes to valuations, because that’s the best way. No one wins when a property is overvalued. 

In fact, an article in the Times earlier this year accused many well-known high street estate agents of chronic overvaluing, based on an analysis of Zoopla listings showing how many properties had their asking price cut before selling. 

They claimed overvaluing took place in order to “mislead” and “dupe” sellers into paying high commission. Of course, you and I know that commission is usually only paid on sale price rather than asking price. In my professional opinion, we all know what’s happening. Agents are overvaluing because it seduces sellers and is a poor way of winning business. 

So, if you consult other agencies as well as us, you can bet the quotes will be pretty close to each other. But if you find one that seems a bit ridiculous in comparison, once you’re over the initial giddy thrill and you realise all those zeroes are far from guaranteed, their flimsy offers start to look like what they are: bare-faced lies. 

“Business at any cost” usually means at the seller’s cost. In our opinion, over valuation is the very worst misrepresentation. At Space Station, honesty is our only policy – especially when it comes to valuations. 

Greening the Michelin Stars

This year saw the first time that Michelin awarded its new Green Michelin Stars to UK restaurants with a keen focus on sustainability.

DAVID CHENERY, FOUNDER AND DIRECTOR OF OBJECT SPACE PLACE

Blog compliments of Bebetter.at

Following their introduction last year in France Michelin introduced Green Stars to UK restaurants.

It is an interesting move by Michelin, an acknowledgement of where diner momentum is heading, but it has also faced some real criticism about how these are judged.

As with all other aspects of Michelin, the judging criteria and process are quite secretive but having spoken to a chef who was awarded one of these new stars, they confirmed that the vetting process seemed quite flimsy. It consisted of a) the usual annual form now containing a box for restaurants to talk about what they are doing in terms of sustainability b) a follow up telephone interview to discuss and c) some behind the scenes research, the extent of which is unknown.

That does not seem much to go on and unsurprisingly some people such as Chef Chris Puglisi of Relae, two-time winner of the World’s Most Sustainable Restaurant have come out to criticise the process as lacking rigour or being a bit meaningless.

Interestingly, the chef I spoke to said that the list of those that did receive a Michelin Green Star felt right based on their knowledge of how these restaurants are really run. The list feels credible.

At this point, I think there is an important difference to highlight between the Green Michelin Star as a tool for measurement versus a tool for communication. The Michelin guide has always been subjective and has never claimed to be anything else. The public look to it as a reliable, well informed, independent expert…a knowledgeable guide to the culinary landscape. But it is not scientific.

The challenge comes when we start to talk about sustainability in scientific evidence based terms, not where the best restaurants are but how we can stop climate change. The Green Michelin Star cannot make a real contribution to this level of debate, but I do not think that is the job we should be asking it to perform. Its job is different, but I would argue just as important.

Instead of being a tool of measurement, the Green Michelin Star has the potential to be a powerful tool for communication by raising the profile of restaurants that take a pioneering approach to sustainability. To quote Michelin themselves, these awards go to restaurants where. “They hold themselves accountable for both their ethical and environmental standards, and work with sustainable producers and suppliers to avoid waste and reduce or even remove plastic and other non-recyclable materials from their supply chain”

The Michelin guide has always been about communication. From humble beginnings as a handy guide for where drivers should stop for food it is now a much coveted award; a unique status symbol in the restaurant world. There are many negative aspects to chasing stars (the exclusivity of the restaurants that gain them, the level of waste generally involved in restaurants that aim for perfection, the tough employee working conditions), but having created a status symbol, there is now the chance to use its desirability and exclusivity to raise the profile of the most sustainable chefs.

It has the potential to be a tool for marketing in its truest form; to identify the audience you seek to serve and highlight the change you think needs to be made. The Green Michelin star does just that; it highlights where the industry needs to go by shining a spotlight on the pioneers, making them an exclusive club.

It also begs the question…what are the other Michelin starred restaurants doing that makes them unsustainable?

So overall, my view is that the Green Michelin Star is no doubt a flawed way of measuring sustainability, but a great one for communicating it. As long as the assessments are sincere, continue to improve and the list remains credible with people in the industry that know their stuff, I think it can have an important role to play in the hearts and minds of the public.

Personally, I now have my new list of places to visit for the next year! Here is the complete list for you:

England

Angela’s, Margate

Belmond Le Manoir aux Quat’ Saisons, Great Milton, Oxfordshire

Black Swan, Oldstead, York

Coombeshead Farm, Lewannick, Launceston

Daylesford Organic Farm, Daylesford, Moreton-in-Marsh

Hypha, Chester

L’Enclume, Cartmel, Cumbria

New Yard, Trelowarren, Helston

Oxo Tower Brasserie, Southwark, London

Petersham Nurseries Café, Richmond, London

Restaurant Sat Bains, Nottingham

River Cottage Kitchen, Axminster

Silo, Hackney, London

The Dining Room – Whatley Manor, Malmesbury

The Ethicurean, Wrington, Bristol

The Small Holding, Kilndown, Kent

Tredwells, Strand and Covent Garden, London

Where the Light Gets In, Stockport

Scotland

Inver, Strachur

Wales

Henry Robertson – Palé Hall, Llandderfel

Republic of Ireland

Inis Meáin Restaurant and Suites, Inishmaan, Aran Islands

Kai, Galway

Loam, Galway

With thanks to David Chenery for this article.

At Be Better we love to use our platform to showcase organisations that are doing brilliant things to change the conversation around sustainability. David is Founder and Director of the brilliant Object Space Place

Over the last 4 years David worked to understand the sustainability challenges facing the restaurant industry and this now dominates his approach to design. The result is a “Restorative Design Framework”, built around the principles of a circular economy; designing with end of life in mind, building in rigorous flexibility, designing out waste and lowering embodied and operational carbon.

Why signing an Estate Agent’s 12-week agreement might cost you £1,000’s

Is a long-term agreement really in your best interest, or the agents?

I think you will agree, it is fair and sensible to have an agreement with your estate agent which sets out what fee will be charged if they sell your house for you.

So why do some estate agents ask you to sign an agreement which locks you in for up to 12 weeks?

Is that really in your best interest? The simple answer is no it is not!

Agreed, the agent spends a lot of time, money and effort marketing your house and normally only gets paid if they successfully sell it for you.

That is of course unless you choose to take a chance on an online agent, in which case they take your money up front, and it is up to you to sell your house and see it through to completion! But that’s another story and something we explore in a later blog.

Clearly it suits an agency to have your property locked in a sole agency for 3 months.

Overvaluing to win business is the oldest trick in the book, telling you that your property is worth more than it really is, compared with comparable properties in the market. You are naturally pleased to hear the higher valuation and before long they ask you to sign their 12-week agreement.

Nothing wrong that you might think – worth a punt at the highest price.

Maybe you get lucky, but more often than not this is the point where the difficulties begin.

You will know yourself that when you start looking for a new home you quite quickly get a grip on the market and figure out what price’s properties should be. The internet helpfully provides you with lots of evidence. You soon decide if a property looks too expensive and move on down the list.

Your house is now one of those on the internet forecourt that is being ignored and glossed over. Buyers are not calling your agent to ask about it and nobody is coming to view. A couple of weeks have passed and there is a deafening silence from your agent.

So, you call your agent to find out what is going on. They say, “it is early days” or “the market has cooled for properties like yours” or “it’s the wrong kind of weather!” etc etc.

Never, sorry we overpriced it just to get you signed on a sole agency agreement!

Your house is not selling and the houses that you are interested in buying are. You are missing them. You start to wonder whether you picked the right agent. But you still have 10 weeks left on the lock in agreement. It looks like you are stuck with them.

Reluctantly, you ask what can be done. Their answer is of course to drop the price. Their intention all along.

Unfortunately, this is the point at which you can start to lose thousands of pounds.

In order to sell, you have to drop the price, probably to where it should have been in the first place. But savvy buyers will see you have done this and start to circle. They know you want to, or even have to sell. They see their opportunity and start making low offers. They are taking advantage of your dropping price. You are now on the back foot and your choice is either to sell at a price you probably aren’t happy with or stay where you are and don’t move. Neither of which was what you set out to do.

We see this happening every week

Estate agents looking after themselves with their long lock-in agreements, when they should be looking after you.

Space Station have been an independent company since 1997- We do not get involved in those sorts of practices.

We do not lock you into our agreements. If for any reason you want to change agent, then you can at any time and immediately. All we ask, is for 7 days’ notice and that you treat us, how we treat you. Kindly, respectfully and honestly.

The upshot is we do not over value your house, we value it correctly.

We use our experience of the local market and evidence of the prices of similar properties that have recently sold to give you the proper market appraisal. This is essential because the first few weeks of marketing are the most fruitful for you. It is then that we offer your house to a waiting pool of eager buyers.

Providing you have priced your property correctly it will not be ignored. Quite the contrary, we often have sealed bid scenarios with buyers competing with each other to purchase your house and often agree a price in excess of the asking price.

If this first few weeks of critical marketing is messed up with an inflated asking price, then that pool of buyers disappears, and you are left with just the new buyers slowly coming to the market – one at a time.

Successfully selling in the first few weeks allows you to go and buy the house you had your eye on, rather than being frustrated as someone else buys it while you are waiting for viewers.

EARLY BIRD BUYERS

Our early bird buyers, receive the latest instructions 48 hours before the property is advertised on the property portals. This we have found generates great early interest and buyers appreciate the early exclusives.

When you employ an Estate Agent you expect to receive experienced and professional advice. Please do not get caught out by unrealistic high valuations, as tempting as they are, it almost always ends badly and cost you both money and time.

And please do not sign long-term agreements that lock you in.

Done right, the marketing and sale of houses can be a relatively straight forward and stress-free business. It’s something we have been doing for over 30 years.

If you have any questions about how it all works, please feel free to call me anytime and ask. I am always happy to help. Call me on 020 76136262

We look forward to helping you.

Russell Chopp

“Shoreditch Pioneers” ongoing exhibition by Tony Hutchings – 28th September 2021

Tony started his interest in photography at the age of ten when his aunty gave him a Kodak Twin Brownie 620 camera. His father, a commercial artist used photography to take reference pictures for his drawings and had a darkroom to develop and print Black and White photographs.

“ I used to watch dad printing and developing the photographs of products he would draw and other fun shots of the family, it was magic, I was hooked and started taking pictures myself of friends and aircraft”.

His artistic ability lead him to the Southend School of Art to study Graphic Design but the family went to Adelaide, Australia and for a while Tony continued at the South Australian School of Art before being offered a photographic job with the local newspaper group. “The job offer came by chance, I had been drawing a weekly cartoon for the Newspaper and they invited me in for an interview. I still wanted to be a designer but my father said why not give it a go, you may like it. After intensive assisting I was literally thrown in at the deep end, covering editorial assignments. My first published picture was of a helicopter giving joyrides from the beach; shooting aircraft had paid off.” After two years of Newspaper photography Tony returned to London and in 1973 started his freelance career and has worked for many leading publishers and advertising agencies and now works on personal projects.

Five years ago he started Shoreditch Pioneers photographing studio portraits of people in Shoreditch in support of the local shelter for homeless people. Tony, who worked in Shoreditch for over 17 years and was inspired by the people who have helped to make the area so creative and culturally vibrant. From the 23rd of September we are going to have an ongoing exhibition at the Space Station, to continue to raise money for the Hackney Night Shelter and support the homeless across the borough and will start with a small selection of prints together with a digital display of all participants via a digital display in Support of the Hackney Night Shelter half marathon on the 26th of September.


WHY WE BELIEVE IN OUR MODEL

WHY WE BELIEVE IN OUR MODEL

SELLING YOUR PENTHOUSE LOFT? TRADING IN YOUR TOWN HOUSE? NAVIGATING THE PROPERTY MARKET, YOU NEED AN AGENCY WITH EXPERTISE WEATHERING STORMS.

Whilst on one hand the property market remains buoyant, during the obvious volatility and disruption, we felt changing the approach for all parties in the real estate transaction cycle was critical. Sellers want to understand the agents value proposition and agents need to feel valued for the job and expertise they bring! Here’s why our model is at the forefront of the property market in the UK, and how we manage the sale and buying process of incredible properties to members of the Space Station family.

RELATIONSHIPS, RELATIONSHIPS, RELATIONSHIPS
You’ve got the location, location, location sorted – but don’t listen to what Phil and Kirstie tell you, location isn’t everything. If you pick an agent who is wrong for your personal situation, the sale of the property you’ve loved, tended to, and made memories in will be a tainted experience from the outset.

Over the years, the relationship between agent and seller has changed dramatically: who you invest your money in is now just as important as where and how. At Space Station, we believe who you choose to sell your property is of paramount importance. You wouldn’t trust any man on the street to sell your house, but, by that logic, you may not necessarily think someone’s an expert just because they bought an office and hung pictures of other people’s houses in the window.

It takes guts to take a chance on a new selling model. When it seems like everyone around you is sticking to the old methods, you can’t blame someone for playing it safe. You wouldn’t book a wedding venue after the first date, after all.

Here at Space Station, we’re always looking to find members who share our ethos of value, appreciation of extraordinary property, and willingness to sell their property the right way. ​

Still on the fence? Let me explain a bit further.

DISRUPTING THE PROPERTY MARKET
“The customer always comes first” is an admirable ethos if an agent applies it correctly.

Unfortunately, many companies list the property and wait for the phone to ring. The seller either loses patience and tries there luck elsewhere or go down the destructive and devaluing route of multi-listing, which opens up a whole different can of worms.

Our focus is on doing better, with less. Less meaningless expenses, and less nonsense. ​ We invest more in relationships; our brokers are encouraged to really understand the key drivers to help our clients achieve their goals. Our philosophy isn’t based on unrealistic viewing numbers, or how many phone calls an agent has made! Instead, they work with a strategy and pinpoint the right buyers. Our exceptional team of digital marketers ensure your property is fully exposed on the world wide web and if its missed, then the chances are it’s a caveman looking.

Space Station brokers come from a completely different perspective to the typical high street agent. They are skilled at understanding the buyer/ seller psychology and bring a clear, realistic perspective to real estate transactions.

How can they go above and beyond? Frankly, because they’re well taken care of. They’re partners. Properly compensated, carefully nurtured, and chosen to represent Space Station because they love providing great service and selling unique properties. The Space Station difference is that we give them space to take care of you, before all else.

We’re changing the game. Empowering real people, you’ll love working with, so they can do your sale justice – you’re probably wondering how we can afford to take care of our own so lavishly.

It’s simple. We refuse to take part in sub-par practices.

HERE’S WHAT WE DO BEST
By distilling our reputation over 25 years, we’re secure in the knowledge that when anyone in London puts out feelers to find somewhere special, ours is the only name on their friend’s lips.

A concise, personally tailored marketing strategy is at the heart of the Space Station model. Many high street estate agents employ widespread marketing, which focuses on getting your property in front of as many eyes as possible. Respectfully, we disagree.

This kind of strategy works for your average two bed semi. However, for an exceptional and unique property, it doesn’t work.

Simply put, the kind of people who are most likely to buy your house are not spending their lunch breaks scrolling Zoopla: they’re too busy consulting industry insiders, talking to people they know, and putting words into ears. They respect their time – which is why we respect yours.

Every time your property is listed, it costs money as well as time. Doing that more than necessary without a good chance it’ll payoff is sheer madness.​

Worse still, the longer your property is for sale the more it looks like there’s something wrong with it, and you’ll never get a chance to convince people otherwise if you get no viewings. Imaginations runs wild, and your buyers will run a mile.

Instead, we work with exclusivity. As property experts, we play variations on a theme of excellent quality, rarity and once-in-a-lifetime..

COLLABORATION BREEDS SUCCESS
Sell with us, and you’re in good company. We’re equally as proud of who we work with, as well as who we work for.

Our industry-disrupting approach to selling attracts the finest negotiators whose sales techniques match their outlook on life: integrity, hard work, loyalty, knowing when to speak their piece, and when to let a property speak for itself.

Not only will we only say what needs to be said to sell your property, we won’t sugar coat the pill.

At Space Station, we recognise the huge problem overvaluing presents to the property industry. So often, estate agents add tens or in some cases hundreds of thousands to seduce desperate to inflate sellers’ ego, leaving the seller with the assumption of a smooth and stress-free sale. But when the property struggles to sell because of-

A. inflated unrealistic price and B. inefficient, stick it on a property- portal marketing, the agent will blame the “economic climate”, or today’s horoscope, or anyone else but himself – forcing the seller into a deal they never signed up for and stressing everyone out… while charging a premium for the privilege.

That’s not how you want your sale to happen.

WHY WE BELIEVE IN OUR MODEL

SELLING YOUR PENTHOUSE LOFT? TRADING IN YOUR TOWN HOUSE? NAVIGATING THE PROPERTY MARKET, YOU NEED AN AGENCY WITH EXPERTISE WEATHERING STORMS.

Whilst on one hand the property market remains buoyant, during the obvious volatility and disruption, we felt changing the approach for all parties in the real estate transaction cycle was critical. Sellers want to understand the agents value proposition and agents need to feel valued for the job and expertise they bring! Here’s why our model is at the forefront of the property market in the UK, and how we manage the sale and buying process of incredible properties to members of the Space Station family.

RELATIONSHIPS, RELATIONSHIPS, RELATIONSHIPS
You’ve got the location, location, location sorted – but don’t listen to what Phil and Kirstie tell you, location isn’t everything. If you pick an agent who is wrong for your personal situation, the sale of the property you’ve loved, tended to, and made memories in will be a tainted experience from the outset.

Over the years, the relationship between agent and seller has changed dramatically: who you invest your money in is now just as important as where and how. At Space Station, we believe who you choose to sell your property is of paramount importance. You wouldn’t trust any man on the street to sell your house, but, by that logic, you may not necessarily think someone’s an expert just because they bought an office and hung pictures of other people’s houses in the window.

It takes guts to take a chance on a new selling model. When it seems like everyone around you is sticking to the old methods, you can’t blame someone for playing it safe. You wouldn’t book a wedding venue after the first date, after all.

Here at Space Station, we’re always looking to find members who share our ethos of value, appreciation of extraordinary property, and willingness to sell their property the right way. ​

Still on the fence? Let me explain a bit further.

DISRUPTING THE PROPERTY MARKET
“The customer always comes first” is an admirable ethos if an agent applies it correctly.

Unfortunately, many companies list the property and wait for the phone to ring. The seller either loses patience and tries there luck elsewhere or go down the destructive and devaluing route of multi-listing, which opens up a whole different can of worms.

Our focus is on doing better, with less. Less meaningless expenses, and less nonsense. ​ We invest more in relationships; our brokers are encouraged to really understand the key drivers to help our clients achieve their goals. Our philosophy isn’t based on unrealistic viewing numbers, or how many phone calls an agent has made! Instead, they work with a strategy and pinpoint the right buyers. Our exceptional team of digital marketers ensure your property is fully exposed on the world wide web and if its missed, then the chances are it’s a caveman looking.

Space Station brokers come from a completely different perspective to the typical high street agent. They are skilled at understanding the buyer/ seller psychology and bring a clear, realistic perspective to real estate transactions.

How can they go above and beyond? Frankly, because they’re well taken care of. They’re partners. Properly compensated, carefully nurtured, and chosen to represent Space Station because they love providing great service and selling unique properties. The Space Station difference is that we give them space to take care of you, before all else.

We’re changing the game. Empowering real people, you’ll love working with, so they can do your sale justice – you’re probably wondering how we can afford to take care of our own so lavishly.

It’s simple. We refuse to take part in sub-par practices.

HERE’S WHAT WE DO BEST
By distilling our reputation over 25 years, we’re secure in the knowledge that when anyone in London puts out feelers to find somewhere special, ours is the only name on their friend’s lips.

A concise, personally tailored marketing strategy is at the heart of the Space Station model. Many high street estate agents employ widespread marketing, which focuses on getting your property in front of as many eyes as possible. Respectfully, we disagree.

This kind of strategy works for your average two bed semi. However, for an exceptional and unique property, it doesn’t work.

Simply put, the kind of people who are most likely to buy your house are not spending their lunch breaks scrolling Zoopla: they’re too busy consulting industry insiders, talking to people they know, and putting words into ears. They respect their time – which is why we respect yours.

Every time your property is listed, it costs money as well as time. Doing that more than necessary without a good chance it’ll payoff is sheer madness.​

Worse still, the longer your property is for sale the more it looks like there’s something wrong with it, and you’ll never get a chance to convince people otherwise if you get no viewings. Imaginations runs wild, and your buyers will run a mile.

Instead, we work with exclusivity. As property experts, we play variations on a theme of excellent quality, rarity and once-in-a-lifetime..

COLLABORATION BREEDS SUCCESS
Sell with us, and you’re in good company. We’re equally as proud of who we work with, as well as who we work for.

Our industry-disrupting approach to selling attracts the finest negotiators whose sales techniques match their outlook on life: integrity, hard work, loyalty, knowing when to speak their piece, and when to let a property speak for itself.

Not only will we only say what needs to be said to sell your property, we won’t sugar coat the pill.

At Space Station, we recognise the huge problem overvaluing presents to the property industry. So often, estate agents add tens or in some cases hundreds of thousands to seduce desperate to inflate sellers’ ego, leaving the seller with the assumption of a smooth and stress-free sale. But when the property struggles to sell because of-

A. inflated unrealistic price and B. inefficient, stick it on a property- portal marketing, the agent will blame the “economic climate”, or today’s horoscope, or anyone else but himself – forcing the seller into a deal they never signed up for and stressing everyone out… while charging a premium for the privilege.

That’s not how you want your sale to happen.

GAME CHANGING SALES IN SHOREDITCH

GAME CHANGING SALES IN SHOREDITCH

THE DIRTY HOUSE…

A scruffy unloved reproduction furniture factory on Chance Street E1
The building was on Shoreditch periphery, the streets and buildings were pretty unloved, nevertheless, we loved the rawness, energy and soul, that was rippling around these amazingly creative streets.

So often buildings like these were bought by developers, but these were early years in Shoreditch and mainstream developers were still hesitant on the location, the area deemed still a bit edgy, however, having already fulfilled the briefs for several of the seminal YBA’s, we had a pretty good feeling that this property was perfect for an artist!

Sue Webster and Tim Noble represented by barrister and art dealer Detmar Hamilton Blow, approached Space Station, to make an offer and successfully bought the building. They commissioned architect David Ajaye and It became their studio space and home for the next two decades and earning it’s place as one of Shoreditch’s landmarks The Dirty House!

Webster and Noble’s agent Detmar Blow, was married to Isabella Blow, who reportedly discovered Alexander Mcqueen and purchased his entire graduate collection for £5,000, paying it off in weekly £100 instalments.

GAME CHANGING SALES IN SHOREDITCH

THE DIRTY HOUSE…

A scruffy unloved reproduction furniture factory on Chance Street E1
The building was on Shoreditch periphery, the streets and buildings were pretty unloved, nevertheless, we loved the rawness, energy and soul, that was rippling around these amazingly creative streets.

So often buildings like these were bought by developers, but these were early years in Shoreditch and mainstream developers were still hesitant on the location, the area deemed still a bit edgy, however, having already fulfilled the briefs for several of the seminal YBA’s, we had a pretty good feeling that this property was perfect for an artist!

Sue Webster and Tim Noble represented by barrister and art dealer Detmar Hamilton Blow, approached Space Station, to make an offer and successfully bought the building. They commissioned architect David Ajaye and It became their studio space and home for the next two decades and earning it’s place as one of Shoreditch’s landmarks The Dirty House!

Webster and Noble’s agent Detmar Blow, was married to Isabella Blow, who reportedly discovered Alexander Mcqueen and purchased his entire graduate collection for £5,000, paying it off in weekly £100 instalments.

INTERIORS TRENDS: UNFINISHED BUSINESS

INTERIORS TRENDS: UNFINISHED BUSINESS

IN CONTRAST TO THE PERFECT FINISHES, HI-GLOSS AND SUPER SHINY BRASS THAT WERE UBIQUITOUS LAST YEAR, THE NEXT BIG INTERIORS TRENDS IS DECONSTRUCTED LUXE.

For instance, think open ducting and exposed brickwork. Another trait of deconstructed luxe is the use of cement. Plaster finishes and pairing of metals with raw natural materials is very trendy. This first-fix aesthetic combines relaxed rough edges with edgy industrialism.

Rabih Hage, the architect and interior designer who coined the phrase ‘rough luxe’ says: ‘Beauty is not about perfection. It’s not important’.

Everyday materials such as cork, plywood and chipboard are gaining popularity, springing up in cutting edge shop-fits and homes around the world according to Victoria Redshaw of UK based trend forecasting company Scarlet Opus.

She says: ‘These are materials that flaunt their imperfections and irregularities. Their beauty is their rawness, which gives an air of modesty and honesty that feels right for now. There’s a lot of exciting product development using these materials. From cork furniture and flooring to chipboard kitchen cupboards and faux concrete wall coverings.’

For a fast way to buy into the look, head to Swedish Wallpaper experts Mr Perswall the go-to specialist for wall murals with a bewildering choice of copper, concrete, plywood, peeling paint and plaster.

Their ‘Ageing with Beauty’ tin-tile mural inspires an appreciation of the patina of time and texture. Making it perfect for a large space.

See our listings.

INTERIORS TRENDS: UNFINISHED BUSINESS

IN CONTRAST TO THE PERFECT FINISHES, HI-GLOSS AND SUPER SHINY BRASS THAT WERE UBIQUITOUS LAST YEAR, THE NEXT BIG INTERIORS TRENDS IS DECONSTRUCTED LUXE.

For instance, think open ducting and exposed brickwork. Another trait of deconstructed luxe is the use of cement. Plaster finishes and pairing of metals with raw natural materials is very trendy. This first-fix aesthetic combines relaxed rough edges with edgy industrialism.

Rabih Hage, the architect and interior designer who coined the phrase ‘rough luxe’ says: ‘Beauty is not about perfection. It’s not important’.

Everyday materials such as cork, plywood and chipboard are gaining popularity, springing up in cutting edge shop-fits and homes around the world according to Victoria Redshaw of UK based trend forecasting company Scarlet Opus.

She says: ‘These are materials that flaunt their imperfections and irregularities. Their beauty is their rawness, which gives an air of modesty and honesty that feels right for now. There’s a lot of exciting product development using these materials. From cork furniture and flooring to chipboard kitchen cupboards and faux concrete wall coverings.’

For a fast way to buy into the look, head to Swedish Wallpaper experts Mr Perswall the go-to specialist for wall murals with a bewildering choice of copper, concrete, plywood, peeling paint and plaster.

Their ‘Ageing with Beauty’ tin-tile mural inspires an appreciation of the patina of time and texture. Making it perfect for a large space.

See our listings.

NASA UNVEILED PLAN FOR PRIVATE SPACE HOMES

NASA UNVEILED PLAN FOR PRIVATE SPACE HOMES

NASA UNVEILED THE DESIGN FOR ITS FIRST EVER SPACE HOMES. DESIGNED BY FRENCH DESIGNER, PHILIPPE STARCK, THE STRUCTURE WILL ACCOMMODATE TOURISTS VISITING THE INTERNATIONAL SPACE STATION IN 2024.

While placing our species on the moon remains the one of the top human achievements, allowing people to visit and stay in a space home might just about top it.

To complete this difficult project, NASA joined forces with Texas-based start-up Axiom to take visitors to our solar system by 2024.

Philippe Starck designed the interiors of each space unit. According to Starck, the design will be “a home base for professional astronauts and private explorers.”

The modules will provide accommodation to national astronauts from countries that are not currently part of the International Space Station partnership. Professional astronauts will command all Axiom flights to space.

There is a section of the spacecraft that allows for nearly uninhibited views of outer space.
ANYONE CAN BOARD THE FLIGHT
After passing a basic physical examination, any government or person can board the space station. Each will flight will cost over £25,000.

Prior to the launch, however, private citizens will be trained by Axiom professionals at its facilities in Houston. The trips will last roughly 10 days, with eight of them spent aboard the International Space Station.

Starck said “Our goal was not to create a copy of life on earth but to create the best environment for human beings in this infinite territory.”

“My vision is to create a comfortable egg, friendly, where walls are so soft and in harmony with the movements of the human body in zero gravity,” he followed.

Each unit features padded wall, touch screens and LED lights as well as handrails for easier navigation in zero gravity.

WIFI IN SPACE
Under the current plan, the space homes will be attached to the International Space Station. Eventually, a cluster of homes will branch off and be turned into self-sustained structures.

The views are definitely the most appealing part of living within one of these space modules. The large windows will allow unparalleled views of earth. WIFI will be included.

Building a space module won’t be an easy task .“A space station is ruled by a fundamental law: zero gravity. And it changes everything,” explains Starck.

“Life on Earth is held down by gravity, but life in space is a multi directional freedom: There is no horizontal, no vertical, even no diagonal,” he said.

“And functions are new, sometimes unknown. At the same time, it is a difficult place, with difficult rules, but it also gives an infinity of solutions.” he followed.

Read more about the project

We may not have any listings in space, but we have other exciting offers on earth.

NASA UNVEILED PLAN FOR PRIVATE SPACE HOMES

NASA UNVEILED THE DESIGN FOR ITS FIRST EVER SPACE HOMES. DESIGNED BY FRENCH DESIGNER, PHILIPPE STARCK, THE STRUCTURE WILL ACCOMMODATE TOURISTS VISITING THE INTERNATIONAL SPACE STATION IN 2024.

While placing our species on the moon remains the one of the top human achievements, allowing people to visit and stay in a space home might just about top it.

To complete this difficult project, NASA joined forces with Texas-based start-up Axiom to take visitors to our solar system by 2024.

Philippe Starck designed the interiors of each space unit. According to Starck, the design will be “a home base for professional astronauts and private explorers.”

The modules will provide accommodation to national astronauts from countries that are not currently part of the International Space Station partnership. Professional astronauts will command all Axiom flights to space.

There is a section of the spacecraft that allows for nearly uninhibited views of outer space.
ANYONE CAN BOARD THE FLIGHT
After passing a basic physical examination, any government or person can board the space station. Each will flight will cost over £25,000.

Prior to the launch, however, private citizens will be trained by Axiom professionals at its facilities in Houston. The trips will last roughly 10 days, with eight of them spent aboard the International Space Station.

Starck said “Our goal was not to create a copy of life on earth but to create the best environment for human beings in this infinite territory.”

“My vision is to create a comfortable egg, friendly, where walls are so soft and in harmony with the movements of the human body in zero gravity,” he followed.

Each unit features padded wall, touch screens and LED lights as well as handrails for easier navigation in zero gravity.

WIFI IN SPACE
Under the current plan, the space homes will be attached to the International Space Station. Eventually, a cluster of homes will branch off and be turned into self-sustained structures.

The views are definitely the most appealing part of living within one of these space modules. The large windows will allow unparalleled views of earth. WIFI will be included.

Building a space module won’t be an easy task .“A space station is ruled by a fundamental law: zero gravity. And it changes everything,” explains Starck.

“Life on Earth is held down by gravity, but life in space is a multi directional freedom: There is no horizontal, no vertical, even no diagonal,” he said.

“And functions are new, sometimes unknown. At the same time, it is a difficult place, with difficult rules, but it also gives an infinity of solutions.” he followed.

Read more about the project

We may not have any listings in space, but we have other exciting offers on earth.

ARCHITECTURE AND ART DURING THE PANDEMIC

ARCHITECTURE AND ART DURING THE PANDEMIC

WATCH THIS PANEL TALK EXAMINING THE ROLE OF ART AND ARCHITECTURE DURING THE PANDEMIC.

Hans Ulrich Orbrist, Frida Escobedo, Stefano Boeri and other industry experts discuss the role of architecture and design in the creation of sustainable urban environments.The panel talk was organised by Therme Art as part of Virtual Design Festival.

ABOUT VIRTUAL DESIGN FESTIVAL
Running from 15 April to 10 July, Virtual Design Festival is the world’s first online design festival.

Each weekday, VDF will feature a mixture of cultural and commercial content created by Dezeen or in partnership with organisations, individuals and brands.

With much of the world in lockdown due to the coronavirus pandemic, the global architecture and design community is facing unprecedented challenges.

See full schedule.

ABOUT THERME ART
Therme Art works with internationally renowned artists and architects, as well as emerging talents, to commission and develop site-specific artistic projects that challenge the limitations of conventional exhibition spaces and redefine contemporary art viewing. Therme Art provides the resources and means required to fulfil artists’ visions which cannot be realised in galleries or museums; regardless of their complexity, production, installation and long-term maintenance.

ARCHITECTURE AND ART DURING THE PANDEMIC

WATCH THIS PANEL TALK EXAMINING THE ROLE OF ART AND ARCHITECTURE DURING THE PANDEMIC.

Hans Ulrich Orbrist, Frida Escobedo, Stefano Boeri and other industry experts discuss the role of architecture and design in the creation of sustainable urban environments.The panel talk was organised by Therme Art as part of Virtual Design Festival.

ABOUT VIRTUAL DESIGN FESTIVAL
Running from 15 April to 10 July, Virtual Design Festival is the world’s first online design festival.

Each weekday, VDF will feature a mixture of cultural and commercial content created by Dezeen or in partnership with organisations, individuals and brands.

With much of the world in lockdown due to the coronavirus pandemic, the global architecture and design community is facing unprecedented challenges.

See full schedule.

ABOUT THERME ART
Therme Art works with internationally renowned artists and architects, as well as emerging talents, to commission and develop site-specific artistic projects that challenge the limitations of conventional exhibition spaces and redefine contemporary art viewing. Therme Art provides the resources and means required to fulfil artists’ visions which cannot be realised in galleries or museums; regardless of their complexity, production, installation and long-term maintenance.